The Melody of LA

Melody Nazarian

Behind the Seams: Designer GG Page

Melody Nazarian

I met GG Page at Align Gallery in Highland Park and instantly fell in love with the "LOVE" choker she was rocking. I was drawn to the juxtaposition between the tender word and edgy black + white design. It turns out, GG designed it, along with other amazing pieces on display at the boutique. Even cooler, I found out that she's originally from Oakland, California AND she's 1/4 Armenian — her great grandmother's name was Vartuhi Vahradian.

A little background on the LA-based fashion designer: She learned to sew and design jewelry at age 7, while the rest of us were watching cartoons. At 17, she independently established her first design firm. By the time she was 22, she had opened a pop-up gallery and boutique in downtown Oakland. Besides her badass designs, I'm also drawn to GG's philosophy in life. She finds strength through art by transforming her pain into creativity and beauty. She wants her work to inspire healing through positive self-image and self-love. I'm into it. Follow GG on Intagram and Facebook, and shop her pieces at Align Gallery

If you had to give a quick elevator pitch about yourself as a designer, what would it be?

I am an artist. My emotions speak through my designs, my pain, my sadness, my happiness, my joy. I am a dreamer, I have a unique perspective and am unafraid to take risks.

What inspired you to go into designing clothing?

I love to create beauty and make woman feel beautiful, fearless, and strong in a world where we are constantly disrespected, devalued, and demeaned. For me fashion is therapy, a outlet for expression, healing, and empowerment. My mother is seamstress, she taught me how to sew at a young age. Designing has been a part of me as long as I can remember.

How would you describe your design aesthetic?

A play off light and dark, poetic and edgy, strong and graceful, romantic. I love adding elements of the past, present, and future. I am very influenced by streetwear and high fashion. My goal when designing is to create timeless pieces that invoke emotion, inspiration, and wonder.

What (or who) inspires your pieces?

I draw inspiration from everywhere: in the streets, in nature, in music, different eras in time, traveling, other artists and designers, editorial photography, bright colors, art, textiles, and different mixed media.

What's the most rewarding thing about designing?

Simply, it gives me life.

What's the best fashion/style advice you've ever gotten?

Express yourself and be original.

What's the one fun piece every girl should have in her closet?

A fringe mini dress. 

Snap judgement:

Trendy or classic? Classic. 

More is more or less is more? Less is more. 

Sexy or romantic? Romantic. 

Heels or flats? Heels. 

Black or colorful? Colorful.