IMG Culinary's Tastemaker Collective: Concocted compelling taglines, email copy, and advertisements for San Francisco-based event website.
J Brand: Wrote product descriptions for the Fall 2017 men’s & women’s collections.
Wagstaff Worldwide: Interview prominent figures in the restaurant/hospitality industries, and write fact sheets + biographies to be used for press and marketing purposes.
Simon Versus: Handled press for the debut collection of this LA-based menswear brand, including writing the press release and communicating with influencers.
L'Agence: Wrote product descriptions for Spring/Summer 2017 collections in preparation for website re-launch.
Brushette: Wrote blog posts and copy edited website in preparation for the launch of this dental hygiene startup.
UCSF Medical Center: Wrote and gave design direction on a brochure to raise $10 million for cancer research conducted by Dr. Yerem Yeghiazarians.
Barnes International Reality: Wrote real estate listings for several properties to entice buyers.
Asbarez: Wrote op-ed piece titled, "What Does It Mean to Be a Good Armenian Today?"
The Armenian Weekly: Wrote editorial article titled, "Echoes of Survival: A Creative Take on the Armenian Genocide."
PICSART Marketing + Content Producer
Consult on how to incorporate trending topics within the world of fashion, beauty, music, and celebrity for the 14-24 year-old female demographic. Also work on marketing projects, including celebrity and influencer partnerships.
STITCH FIX Senior Wardrobe Stylist
Curate head-to-toe outfits for both the men and women clients, taking into consideration their location, age, figure, and style preferences.
PAIGE DENIM Copywriter
Wrote compelling product descriptions for both women’s and men’s collections. Pitched ideas and wrote copy for homepage features and weekly newsletters.
POPSUGAR Blogger + Editor
Pitched and wrote blog posts on a daily basis to keep site competitive, and marketed each story across all social media platforms. Conducted countless celebrity interviews at industry events. Also served as editor for POPSUGAR City LA, creating local content covering food, fashion, beauty, and lifestyle.